SHARIA-COMPLIANT BUSINESS MODELS AND HALAL CERTIFICATION IN THE CREATIVE ECONOMY: ETHICAL AND SUSTAINABLE PERSPECTIVES

Abstract

This study aims to analyze the relationship between the sharia business model and halal certification in the development of the creative economy from the perspective of ethics and sustainability. The rapid growth of the creative economy in Indonesia shows great potential in driving innovation and improving community welfare. However, on the other hand, there are still challenges in ensuring that all production and distribution activities are in accordance with sharia principles that emphasize justice, honesty, and social responsibility. Therefore, the application of the sharia business model is needed to bridge economic innovation with Islamic values, while halal certification is an important instrument in maintaining integrity and consumer trust.The research method used was descriptive qualitative with a literature analysis approach and a review of relevant policy documents. Data was obtained from academic sources and national regulations discussing the implementation of sharia principles and the role of halal certification in the creative sector. The results show that the integration of the sharia business model with halal certification can increase competitive advantage, expand global market access, and strengthen the ethical commitment of creative business actors. Halal certification not only functions as a religious marker but also as a guarantee of quality and a symbol of business
sustainability oriented towards halalan tayyiban.This study concludes that the application of sharia values in the creative economy can create a balance between economic, social, and environmental aspects. Thus, sharia business models and halal certification can serve as an ethical and strategic foundation in building a creative economic ecosystem that is inclusive, globally competitive, and sustainable in accordance with the principles of Maqashid al-Shariah.