Building a Halal Creative Economy Through Sharia Investment

Abstract

Social change, technological advancement, and the dynamics of human needs have driven the emergence of the creative economy as the fourth wave of the global economy, as stated by Howkins. In Indonesia, the halal creative economy sector covering modest fashion, halal culinary industries, digital content, and Muslim-friendly tourism has become an essential pillar of innovation-driven and culturally rooted economic growth. Previous studies have shown the potential of this sector in promoting inclusive development; however, several limitations persist, including limited access to Sharia-compliant financing, the complexity of halal certification, low Islamic financial literacy, and weak institutional synergy. This study aims to analyze the role of Sharia investment in strengthening the halal creative economy ecosystem through real-sector-based financing approaches such as
mudharabah and musyarakah. The research method employs a literature review approach using national journal publications from the last five years that discuss the relationship between Islamic finance and creative entrepreneurship development. The findings indicate that innovative instruments such as micro-sukuk, Sharia venture capital, and simplified profit-sharing schemes have significant potential to expand capital access for creative MSMEs. Moreover, integrated assistance programs including digital marketing training, halal management, and inter-institutional collaboration can accelerate the integration of this sector into global value chains. This study highlights the importance of public policies that support regulatory harmonization, digitalization of halal certification, and incentives for Sharia investors to create an inclusive and sustainable halal creative economy ecosystem in Indonesia.