STRENGTHENING MUSLIM WOMEN AND YOUTH PARTICIPATION IN CREATIVE INDUSTRIES: A SUSTAINABLE DEVELOPMENT APPROACH THROUGH FEBI MART UIN SYEKH WASIL KEDIRI

Abstract

This study examines the role of FEBI Mart at UIN Syekh Wasil Kediri as a platform for empowering Muslim women and youth in creative entrepreneurship within the framework of Sustainable Development Goals (SDGs), particularly Goal 5 (Gender Equality) and Goal 8 (Decent Work and Economic Growth). The research employs a qualitative descriptive approach with data collected through observation, interviews, and documentation. The findings reveal that FEBI Mart serves as a practical learning hub that integrates Islamic values, business ethics, and creative industry practices. It provides entrepreneurial training, product innovation workshops, and digital marketing assistance aimed at enhancing self-reliance and economic participation among students and the local community. The initiative also fosters an inclusive entrepreneurial ecosystem that supports women-led microenterprises and youth-driven creative projects. Through this model, FEBI Mart contributes not only to local economic development but also to the realization of sustainable and equitable growth based on Islamic ethical principles. The study concludes that integrating academic, entrepreneurial, and community-based initiatives in Islamic higher education institutions can be an effective strategy to strengthen participation, innovation, and sustainability in Muslim entrepreneurship.